Estonia: virtual design destination at the London Design Festival

16.09.2020 15:00

On 16 September 2020 at 3pm ONLINE virtual tour and curator interview at the London Desigan Festival, Adorno presents the Estonian collection within the Virtual Design Destination, an interactive online exhibition set in an abandoned industrial space curated by Kai Lobjakas and Anne Vetik.

The theme for this year’s first Virtual Design Destination by Adorno is “The New Reality”. Preparations were initiated during the surge of COVID-19 in Europe. The curators of the fourteen participating countries have been asked to reflect on specific experiences, thoughts, and themes from the time of lockdown in the curation and art direction of each of their country collections. They have been working with leading designers from their design scene to develop sub-narratives to the overarching theme.

ESTONIA: CAN YOU FEEL IT?Curated by Kai Lobjakas and Anne Vetik

We are forced to live through screens. Things that should be touched, smelt, hugged, hit with a baseball bat, we can only see them now. Not even see them, but pixels forming images of them with the help of a computer brain.

Suddenly, you understand how much you miss human interaction in general, the mundane details of it. Like going shopping, a most banal experience. Walking into the store, looking at stuff, choosing something you like, taking it to the cashier, taking it home, making it a part of your life or a part of yourself even, if it’s food. We’re in a new situation, where making a relationship with an object is changing.

In design, this new way of forming a relationship with the environment is manifesting most clearly. Estonian design has always been in touch with its traditions and roots, focused on being real; doing the job without fuss and pathos. Now, we’re approaching a new era, in which objects and designs have to be louder and more intricate to get attention. The stories that the selected designers are telling are still rooted on the basics of being human – every once in a while everyone receives a box, wears hats, and everyone could break a bone – but they re-imagine and re-contextualize those mundane objects and situations in new and exciting ways.

Register here to attend the guided tour of the Virtual Exhibition for the Estonian collection, hosted by curators Kai Lobjakas and Anne Vetik

September 16 / 15:00 GMT


Kai Lobjakas is an Art Historian and curator, head of Estonian Museum of Applied Art and Design (member of international ADD network), and is a head of International Council of Museums ICDAD committee. She has curated several Estonian and international design exhibitions, given lectures on design, studied and written on Soviet and contemporary Estonian design and applied arts practices.

Anne Vetik is an Art Historian, Creative Director, and freelance writer specializing in art and fashion critique. Her main areas of interest are feminist art, fashion- art, and design intersection, Eastern-European fashion scene, and social media impact on fashion. She has been a host of a fashion and design show on Estonian National Television, led seminars on fashion writing at Estonian Academy of Arts and runs a fashion and design show on Ida Radio.


Darja Popolitova / Johanna Ulfsak / Kadi Adrikorn / Krista Leesi / Maret Sarapu / Raili Keiv / Siim Karro / Tiina Sarapu


Estonian Museum of Applied Art and Design / Nordic Culture Point 

Source: London Design Festival

16.09.2020 15:00